About Us

Our Values
Strategic Marketing Group, LLC was founded in 2003 to offer clients an innovative approach to fundraising, branding and public relations. Our values are simple. We pride ourselves on honesty, integrity and providing our clients with more than they expect. SMG has worked with several non-profits, trade associations, state government officials, private businesses, elected officials and schools to help them shape their public relations, fundraising or branding strategy.

About the SMG President
Heath Hall is the president of Strategic Marketing Group, LLC, which specializes in fundraising, public relations and branding.

Heath is also vice president of external affairs and marketing at the Mississippi Technology Alliance, where he is charged with the responsibility of fundraising, marketing and public relations.

In addition, he serves as publisher of Pointe Innovation Magazine, an award-winning quarterly publication devoted to the culture of technology and innovation in Mississippi. He is responsible for generating revenue for the magazine, coordinating the staff and managing the editorial and financial budgets. Pointe Innovation Magazine has made a financial profit every issue since its founding in 2002.

Heath served as senior vice president of external affairs at the Mississippi Economic Council, the State Chamber of Commerce, where he managed the marketing, fundraising and public affairs departments. He met or surpassed all financial goals by recruiting new members, upgrading current memberships, special issue fundraising and major sponsorships. Heath also implemented a sophisticated interactive grassroots communications system, providing business leaders with an instantaneous voice at the State Capitol.

Heath served from 1998-1999 as executive director of Mississippians for Civil Justice Reform/STOP Lawsuit Abuse in Mississippi, a 30,000-member organization committed to achieving civil justice reform through the initiative, legislative and election processes. During his term, he implemented an aggressive fundraising plan, media plan, and a legislative and initiatives plan.

Heath also served as Governor Kirk Fordice's director of public affairs, where his duties included serving as the official spokesman for the governor, writing speeches, coordinating media relations, and managing the public affairs department.

Prior to being named Governor Fordice's director of public affairs, Heath served as the Governor's deputy press secretary. He also worked on Governor Fordice's reelection campaign as the deputy director of communications.

Heath began his public relations career with the Federal Railroad Administration in Washington, D.C., later moving into the deputy secretary's office in the United States Department of Transportation. He also served as an intern in the White House Office of Political Affairs during the George H. W. Bush Administration.

Following his position at the White House, Heath became a staff assistant to the director of the Peace Corps of the United States in Washington, D.C. Upon returning to Mississippi in 1993, he moved into the role of public relations/financial development specialist for the American Red Cross of Mississippi.

During his years with the American Red Cross, Heath managed the major gifts fundraising campaign, which raised thousands of dollars to help Mississippians prevent, prepare for and respond to disasters.

Heath is currently a member of the Magazine Publishers of America, the Association of Fundraising Professionals, the USA Triathlon organization, the Adventure Cycling Association, the League of American Bicyclists, the Jackson-Metro Cyclists organization, and the Mississippi Track Club. He served as Chairman of the American Cancer Society’s Health Initiative Action Team and was previously on the Board of Directors of the Mississippi Chapter of the National Society of Fundraising Executives and the Central Mississippi Chapter of the American Red Cross.

Heath recently served as one of three judges for the Mississippi Business Journal’s Top 40 Under 40 awards program. He was recognized by the American Cancer Society of Jackson for his leadership and service and by the Jackson Convention and Visitors Bureau as a Hometown Hero.

Heath lives in Madison County with his wife Lucy, their two sons, Casey and Jack, and daughters Selah, Celeste and Sydney.

DA Guest: Drug Dealer Receives 60-Year Sentence View the Press Release here.

Barbour to Co-host Campaign Event for Barnes View the News Story here.

DA Guest: Madison County Drug Dealer Receives 120-Year Sentence View the Press Release here.

DA Guest on Dateline NBC Regarding Hughes Case View the Dateline video here.

New Technology Could Stop Pancreatic Cancer View the Press Release here.

Alliance Wants to Spur Investment Dollars View the Sun Herald Article here.

Ablitech Receives Additional Investment View the Press Release here.

Hattiesburg-Based Company Eyeing Ways to Stop Bladder Cancer View the Press Release here.

Rex Baker Executive Director, Gateway Rescue Mission, 48, Brandon View the Clarion Ledger Article here.

Was a white supremacist murdered for propositioning a black man? View the CNN Video here.

Richard Barrett Murder Suspect Could Face Death Penalty. View the story here.

Court of Appeals Judge Donna Barnes Announces Bid for Re-Election. View the Press Release here.

Pointe Innovation Releases Spring 2010 issue. View the cover here.

Mississippi Business Journal: Ablitech relocates to The Garden. View the article here.

The Clarion Ledger - Prospectives: SUNDAY MORNING WITH - Michael Guest, district attorney, Madison and Rankin counties. View the article here.

DA Guest: Jackson Man Found Guilty of Two Counts of Armed Robbery and One Count of House Burglary. District Attorney Michael Guest announced today that a Madison County jury found Avery Neyland guilty of two counts of armed robbery and one count of house burglary for his role in the crimes at the Sunchase Apartment Complex. View the press release heree.

SMG Completes DA Guest Video. View the video here.

10th Annual Conference on High Technology video. View the video here.

DA Michael Guest's Think Again Program. View the signs here.

DA Michael Guest: Pearl Murderer Found Guilty; Receives Life in Prison Following a Two-Day Trial. View the press release here.

Cliff Cox Radio Spots. Hear the new Cliff Cox radio spots here.

CNN: Hughes Trial. Madison and Rankin Counties’ District Attorney Michael Guest announces the guilty verdict returned to Carla Hughes for the murder of Avis Banks. Click here to find out more.

MTA President Pens Book. MTA President Dr. Randy Goldsmith's new book, The Guardian Angel: Every Entrepreneur Needs One is now available. View the cover here.

Rankin Record: DA Michael Guest is Tough on Crime. Story in the May 21, 2009 issue of Rankin Record. View article clipping here.

DA Guest: Canton Man Sentenced to 15 years for stealing $50 from 67-year-old-victim. Madison and Rankin Counties’ District Attorney Michael Guest announced today that Marcus Donell Sims of Canton was sentenced to serve 15 years in the state penitentiary for the robbery of a 67-year-old-man. View press release here.

SamarionSolution Installed in Covington Retirement Community. Samarion Chairman and Chief Executive Officer Mark Rodgers announced today that the SamarionSolution has been installed in the Christwood retirement community in Covington, Louisiana. View press release here.

Samarion Announces Partnership with Adesta. Samarion announced today it has entered into an agreement with Nebraska-based Adesta for the nationwide installation of the SamarionSolution in long-term care and acute care facilities. View press release here.

DA Guest: Billy Ray Corkern Pleads Guilty to Murder. Madison and Rankin Counties’ District Attorney Michael Guest announced today that Billy Ray Corkern pled guilty to murder in the August 2008 death of Robert Clemons. The defendant was sentenced to life in prison. View press release here.

Randy “Bubba” Pierce. Chancery Court Judge and former State Legislator Randy “Bubba” Pierce of Leakesville announced today that he will be a candidate for the Mississippi Supreme Court; District 2, Place 2 in November. View press release here.

DA Guest: Walter Tard Found Guilty. Madison and Rankin Counties’ District Attorney Michael Guest announced today that a Madison County jury found Walter Tard guilty of the armed robbery of the Drury Inn in Ridgeland. View press release here.

Cliff Cox for Sheriff. Cliff Cox, former commander of the Natchez-Adams County Metro Narcotics Unit, announces candidacy for Adams County sheriff. View more info here.

MTA releases Fall 2009 Issue of PIM. View the cover here.

Alzheimer's Foundation of America and Samarion Form Strategic Alliance. Alliance to enhance care for individuals with dementia. View more info here.

DA Guest: Jimmy Lee Fisher, Jr. Receives Maximum Sentence. Madison and Rankin Counties’ District Attorney Michael Guest announced today that Jimmy Lee Fisher, Jr. of Madison received the maximum 15-year sentence for robbery through a plea agreement. View press release here.

Keeping Children Safe on the Internet. Spring 2009 column for Pointe Innovation magazine by Heath Hall. Read the column here.

My Web 2.0 Journey. Summer 2009 column for Pointe Innovation magazine by Heath Hall. Read the column here.

My Ten-Year Journey through Innovation. Fall 2009 column for Pointe Innovation magazine by Heath Hall. Read the column here.

The First SamarionSolution Installed in Lake Charles Alzheimer’s Facility. Samarion CEO Mark Rodgers announced that The Guardian House Alzheimer Care Facility in Lake Charles, La., has adopted the SamarionSolution. View press release here.

Preventing falls in nursing homes. Among older adults, falls are the leading cause of injury deaths and non-fatal injuries. Now, a cutting edge fall prevention system is helping nursing home residents maintain optimal health. View more info here.